Drift Areas of Practice
At Drift, our approach to culture strategy is
Human-Centric · we build on a foundation of meaningful employee and talent insight.
Purposeful · everything is intentional.
At the core of creating an incredible culture and employee experience is a deep understanding of our collective "Why?" Through the work we do at Drift, we always seek to define a clear purpose, from the broadest strategic investment, to the micro-moments in the journey of an employee.
/defn/ A signature creative identity and associated strategies (ie. segmentation, pipeline building) that enables you to attract the talent you need to propel your organization.
Truth and Reconciliation in our Workplaces
What is good for Indigenous people is good for all people.
In the workplace, Indigenous Peoples are underrepresented, suffer a wage gap, and often experience isolation because of a lack of Indigenous role models at senior levels.
Additionally, they are regularly surrounded by managers, colleagues, and senior executives who do not truly understand their history and cultures or the burdens they carry.
Drift is dedicated to supporting Canadian employers to decolonize people practices and embed more Indigenous culture in our workplaces.
Learn about #DriftPresents: Conversations with Impact
This is an ongoing, signature Drift event series, designed to bring passionate HR professionals together to discuss the important and topical issues facing our industry, the economy and the workforce. The only catch is - radical transparency and an exploratory mindset are a must.