Understanding our role as Creative Directors helps us when we need to advocate and lobby for taking risks and breaking the mold.

A great employee advocacy program can have tremendous impacts for your employer brand, employee engagement and overall reputation as an...

Employer branding is still a pretty niche discipline. It’s been about 25-years since it was first popularized, but in the last 10-years...

Since 2021, Drift has been bringing you human-centric insight and guidance on your employer brand and culture strategies. We are more...

By: Sara Balaban, Employer Brand Content Creator Last year, we delved into how to create meaningful content that can stretch beyond the...

For the second instalment in the signature event series,Conversations with Impact, we're unpacking what it means to create a truly...

By: Allison Colin-Thome, Employer Brand & Events, Drift For the second instalment in the signature event series, Conversations with...

By: Chelsea Howard, Founder, Drift I heard an amazing quote from a leader once. “In HR, we spend way too much time preparing to talk to...

This week, we are continuing with Part 2 of stand-out employer brands of the decade. We examined some more recent examples this week, and...

Employer branding has been around for a lot longer than people realize. In the 1800s, businesses would pin bulletins in their windows to...

By: Allison Colin-Thome, Drift Employer Brand Coordinator Jennifer Laidlaw is an Executive in Residence at Toronto Metropolitan...

By: Allison Colin-Thome, Drift Employer Brand Coordinator Kareen Onyeaju is a Diversity, Equity, & Inclusion practitioner, most recently...

By: Allison Colin-Thome, Drift Employer Brand Coordinator Mary Wildman is an Indigenous Influencer and Speaker based in Toronto and will...

By: Sara Balaban, Drift Employer Brand Content Creator Whether your organization has felt the effects of the current economy or not, now...

The call for Canadian employers to bring Indigenous values and experience into workplace culture has gone unanswered for a long time. In...

By: Chelsea Howard, Founder, Drift Employer Brand Globally, the theme of 2022 workplace & culture strategy was chaos and confusion....

By: Sara Balaban, Drift Employer Brand Content Creator Great storytelling can inspire and persuade prospective candidates to consider...

For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to...

By: Chelsea Howard, Drift Employer Brand Freedom is not free. In 2020, Deloitte published it's annual review of disruptive human capital...

Workplace culture advocacy has been gaining momentum over the past few years as an incredibly effective means of amplifying employee...