How to Develop a Strong Creative Direction for Your Employer Brand
Understanding our role as Creative Directors helps us when we need to advocate and lobby for taking risks and breaking the mold.
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driftconsulting
Jun 44 min read
Employee Advocacy: Unleash the People Leader Advantage
A great employee advocacy program can have tremendous impacts for your employer brand, employee engagement and overall reputation as an...
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driftconsulting
May 216 min read
The Top Skill for Employer Branding is Patience
Employer branding is still a pretty niche discipline. It’s been about 25-years since it was first popularized, but in the last 10-years...
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driftconsulting
Apr 154 min read
Announcing Drift's New Brand Launch: "Love Your People"
Since 2021, Drift has been bringing you human-centric insight and guidance on your employer brand and culture strategies. We are more...
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driftconsulting
Dec 20, 20234 min read
Five Reasons to Re-Gift Your Content This Holiday Season and Beyond
By: Sara Balaban, Employer Brand Content Creator Last year, we delved into how to create meaningful content that can stretch beyond the...
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Allison Colin-Thome
Nov 7, 20236 min read
What is a Human-Centric Employer Brand? An SME Perspective
For the second instalment in the signature event series,Conversations with Impact, we're unpacking what it means to create a truly...
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Allison Colin-Thome
Nov 1, 20233 min read
Human-Centric Employer Branding and The Role of Technology
By: Allison Colin-Thome, Employer Brand & Events, Drift For the second instalment in the signature event series, Conversations with...
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driftconsulting
Oct 26, 20236 min read
The Power of Human-Centric Strategy Design in Transforming HR Processes
By: Chelsea Howard, Founder, Drift I heard an amazing quote from a leader once. “In HR, we spend way too much time preparing to talk to...
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driftconsulting
Aug 29, 20236 min read
Stand-Out Employer Brands of the Past Decade (Part Two)
This week, we are continuing with Part 2 of stand-out employer brands of the decade. We examined some more recent examples this week, and...
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driftconsulting
Aug 22, 20239 min read
Stand-Out Employer Brand Campaigns of the Past 10 Years (Part One)
Employer branding has been around for a lot longer than people realize. In the 1800s, businesses would pin bulletins in their windows to...
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driftconsulting
Apr 26, 20237 min read
Meet Jennifer Laidlaw - Executive in Residence at Toronto Metropolitan University
By: Allison Colin-Thome, Drift Employer Brand Coordinator Jennifer Laidlaw is an Executive in Residence at Toronto Metropolitan...
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driftconsulting
Apr 25, 20236 min read
Meet Kareen Onyeaju - Diversity, Equity & Inclusion Practitioner
By: Allison Colin-Thome, Drift Employer Brand Coordinator Kareen Onyeaju is a Diversity, Equity, & Inclusion practitioner, most recently...
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driftconsulting
Apr 24, 20234 min read
Meet Mary Wildman - Indigenous Influencer and Speaker
By: Allison Colin-Thome, Drift Employer Brand Coordinator Mary Wildman is an Indigenous Influencer and Speaker based in Toronto and will...
61 views0 comments
driftconsulting
Mar 20, 20235 min read
Speedy Talent Strategies for a Slow Economy
By: Sara Balaban, Drift Employer Brand Content Creator Whether your organization has felt the effects of the current economy or not, now...
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driftconsulting
Mar 2, 20234 min read
Building an Indigenous Employee Experience
The call for Canadian employers to bring Indigenous values and experience into workplace culture has gone unanswered for a long time. In...
101 views0 comments
driftconsulting
Jan 10, 20237 min read
Recession-Proof Your 2023 Employer Brand & Culture Strategy: Trends & Predictions
By: Chelsea Howard, Founder, Drift Employer Brand Globally, the theme of 2022 workplace & culture strategy was chaos and confusion....
614 views0 comments
driftconsulting
Dec 21, 20225 min read
5 Tips To Create Meaningful Content That Will Extend Beyond The Holiday Season
By: Sara Balaban, Drift Employer Brand Content Creator Great storytelling can inspire and persuade prospective candidates to consider...
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driftconsulting
Nov 24, 20225 min read
Fortifying Your Employer Brand Strategy During an Economic Slowdown
For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to...
346 views0 comments
driftconsulting
Sep 21, 20223 min read
5 Ways Your Company Can Help Ukrainians, Now
By: Chelsea Howard, Drift Employer Brand Freedom is not free. In 2020, Deloitte published it's annual review of disruptive human capital...
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driftconsulting
Sep 7, 20224 min read
Client Spotlight: integrate.ai's Talent Magnet Program
Workplace culture advocacy has been gaining momentum over the past few years as an incredibly effective means of amplifying employee...
116 views0 comments
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