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Fortifying Your Employer Brand Strategy During an Economic Slowdown
For Canada, growth in real GDP is projected to slow from 3.2% this year to 1% in 2023 before strengthening to 1.3% in 2024, according to...
Market-Driven Culture & Employer Brand Insights
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driftconsulting
- Sep 21
- 3 min
5 Ways Your Company Can Help Ukrainians, Now
By: Chelsea Howard, Drift Employer Brand Freedom is not free. In 2020, Deloitte published it's annual review of disruptive human capital...
15 views0 comments
driftconsulting
- Sep 7
- 4 min
Client Spotlight: integrate.ai's Talent Magnet Program
Workplace culture advocacy has been gaining momentum over the past few years as an incredibly effective means of amplifying employee...
93 views0 comments
driftconsulting
- Aug 31
- 4 min
The Humanization of Workplace Culture (1950-present)
Published first on Medium. By Chelsea Howard, Founder of Drift Employer Brand I’ve been spending a lot of time diving deep into culture...
31 views0 comments
driftconsulting
- Aug 23
- 5 min
ICYMI: Employer Brand Needs A Rebrand
As seen on Medium. By Chelsea Howard, Drift Founder Since it came into use, the concept and associated discipline of employer branding...
41 views0 comments
driftconsulting
- Aug 11
- 4 min
Create Internal Momentum for Your Employer Brand
Employer branding is still an emerging discipline. Therefore, there is still a range of reactivity and sponsorship for employer brand...
75 views1 comment
driftconsulting
- Jun 23
- 6 min
An Activated EVP Will Help Cool Employee Burnout
Z73.0 – Burn-out state of vital exhaustion That is the ICD (International Classification of Diseases) code designated to burnout by the...
31 views0 comments
driftconsulting
- May 31
- 2 min
Unpacking the Relationship Between Employer Brand & Employee Experience
Employer Branding & Employee Experience are two sides of the same coin! This is literally my LinkedIn headline :) For a long time,...
107 views0 comments
driftconsulting
- Apr 18
- 3 min
Aligning the Candidate Experience with your EVP
By: Liz Du, Employer Brand & Talent Marketing Leader The candidate experience and the Employee Value Proposition (EVP) are fundamental...
388 views0 comments
driftconsulting
- Mar 14
- 3 min
Employer Branding: A New Graduate's Perspective
As a new graduate during a pandemic, I can tell you that my first job searching experience felt extra challenging and overwhelming. The...
103 views0 comments
driftconsulting
- Mar 1
- 3 min
Employer Branding for Tech Talent in a Post-Pandemic Workforce
The global pandemic has led to a digital transformation that has permanently changed the way we live and work. It has also more than...
59 views0 comments
driftconsulting
- Feb 22
- 3 min
We Asked 5 Experts, "What is the Biggest Secret Weapon in Post-Pandemic Employer Branding?"
Globally, there is an incredible, growing community of employer brand strategists. Passionate leaders all over the world have a lot to...
213 views0 comments
driftconsulting
- Feb 7
- 3 min
Employer Brand SME Series: Lessons from the pandemic on authenticity in employer brand messaging
In March 2020, time stopped still and the future of work was challenged. Over the next two years we saw a rapid move to remote and hybrid...
94 views0 comments
driftconsulting
- Jan 24
- 5 min
How To: Use Data to Drive Strategic Employer Brand Decisions
Throughout this month, we have been focused on bringing you tangible insights on how to create a measurement strategy for your employer...
40 views0 comments
driftconsulting
- Jan 13
- 4 min
How To: Measure Employer Brand Health
Organizations spend hundreds of thousands on talent marketing each year—but without clear and continuous measurement, it is unclear if...
59 views0 comments
driftconsulting
- Dec 6, 2021
- 4 min
Your Company’s Social Conscience Shapes Employee Well-Being
Companies with a strong social conscience create psychological safety for their employees. Across the workforce, there is a cultural...
37 views0 comments
driftconsulting
- Nov 27, 2021
- 2 min
Launch These 3 Tactics in 2022 to Bring Wellbeing Into Your Employer Brand
Employee care is a focal point of culture strategy. All-encompassing wellbeing programs are table stakes now. Workers are seeking...
34 views0 comments
driftconsulting
- Nov 22, 2021
- 3 min
3 Ideas for Driving Accountability with DE&I Analytics in 2022
The pandemic had unfortunate and jarring consequences for young people, BIPOC and female-identifying talent. Human resources leaders are...
35 views0 comments
driftconsulting
- Nov 5, 2021
- 2 min
Re-Skill, Up-Skill, Share, Repeat: Employer Branding for the Agile Worker
In 2022, employers will attune employer brand strategy to talent identity. Passions, goals and personal perception of impact will become...
27 views0 comments
driftconsulting
- Nov 2, 2021
- 3 min
4 Ways to Attract Amazing Talent During the Great Resignation
The Great Resignation should be rebranded as the Great Transformation. There’s an unprecedented energy in the talent marketplace right...
9 views0 comments