Employer Brand

The Power of Human-Centric Strategy Design in Transforming HR Processes

By: Chelsea Howard, Founder, Drift I heard an amazing quote from a leader once. “In HR, we spend way too much time preparing to talk to...

Speedy Talent Strategies for a Slow Economy

By: Sara Balaban, Drift Employer Brand Content Creator Whether your organization has felt the effects of the current economy or not, now...

Employer Branding: A New Graduate's Perspective

As a new graduate during a pandemic, I can tell you that my first job searching experience felt extra challenging and overwhelming. The...

We Asked 5 Experts, "What is the Biggest Secret Weapon in Post-Pandemic Employer Branding?"

Globally, there is an incredible, growing community of employer brand strategists. Passionate leaders all over the world have a lot to...

How To: Use Data to Drive Strategic Employer Brand Decisions

Throughout this month, we have been focused on bringing you tangible insights on how to create a measurement strategy for your employer...

How To: Measure Employer Brand Health

Organizations spend hundreds of thousands on talent marketing each year—but without clear and continuous measurement, it is unclear if...

Launch These 3 Tactics in 2022 to Bring Wellbeing Into Your Employer Brand

Employee care is a focal point of culture strategy. All-encompassing wellbeing programs are table stakes now. Workers are seeking...

3 Ideas for Driving Accountability with DE&I Analytics in 2022

The pandemic had unfortunate and jarring consequences for young people, BIPOC and female-identifying talent. Human resources leaders are...