Creating and Sustaining a Powerful Employer Brand
A signature creative identity and associated strategies (ie. segmentation, pipeline building) that enables you to attract the talent you need to propel your organization.
Employees feel connected to the organization through the external representations of your culture.
Strong employer brands lead to better hires, faster and stronger retention.
Diverse Pipelines of Purpose-Aligned Talent
Creating meaningful culture messages that connect with talent leads to stronger talent pipelines.
Drift Employer Brand Methodology
Drift leverages an iterative, agile design process. Graphic design and copywriting support is provided to a cross-functional committee from the client and 3-4 rounds of creative iteration are typically required.
Guided collaboration leads to an employer brand that is informed by the organization and the talent market.
Facilitated Creative Ideation Sessions
Talent Marketing Roadmaps
Talent Identity Reports
Career Site Project Support
Talent Segmentation Strategies
It's more critical than ever to take an employee- and talent-centric approach in people & culture strategy. Language and tone is a critical experience lever. Talent wants to connect with future employers on an emotional level. This connection begins with what you say and how you say it on key platforms.