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The Drift Blog
Market-Driven Culture, Workforce & Employer Brand Insights

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driftconsulting
Jul 9, 20245 min read
How to Develop a Strong Creative Direction for Your Employer Brand
Understanding our role as Creative Directors helps us when we need to advocate and lobby for taking risks and breaking the mold.
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driftconsulting
May 21, 20246 min read
The Top Skill for Employer Branding is Patience
Employer branding is still a pretty niche discipline. It’s been about 25-years since it was first popularized, but in the last 10-years...
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driftconsulting
Oct 26, 20236 min read
The Power of Human-Centric Strategy Design in Transforming HR Processes
By: Chelsea Howard, Founder, Drift I heard an amazing quote from a leader once. “In HR, we spend way too much time preparing to talk to...
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driftconsulting
Mar 20, 20235 min read
Speedy Talent Strategies for a Slow Economy
By: Sara Balaban, Drift Employer Brand Content Creator Whether your organization has felt the effects of the current economy or not, now...
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driftconsulting
Mar 14, 20223 min read
Employer Branding: A New Graduate's Perspective
As a new graduate during a pandemic, I can tell you that my first job searching experience felt extra challenging and overwhelming. The...
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driftconsulting
Feb 22, 20223 min read
We Asked 5 Experts, "What is the Biggest Secret Weapon in Post-Pandemic Employer Branding?"
Globally, there is an incredible, growing community of employer brand strategists. Passionate leaders all over the world have a lot to...
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driftconsulting
Jan 13, 20224 min read
How To: Measure Employer Brand Health
Organizations spend hundreds of thousands on talent marketing each year—but without clear and continuous measurement, it is unclear if...
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