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The Drift Blog
Market-Driven Culture, Workforce & Employer Brand Insights

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The Humanization of Workplace Culture (1950-present)
Published first on Medium. By Chelsea Howard, Founder of Drift Employer Brand I’ve been spending a lot of time diving deep into culture...
driftconsulting
Aug 31, 20224 min read
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ICYMI: Employer Brand Needs A Rebrand
As seen on Medium. By Chelsea Howard, Drift Founder Since it came into use, the concept and associated discipline of employer branding...
driftconsulting
Aug 23, 20225 min read
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Create Internal Momentum for Your Employer Brand
Employer branding is still an emerging discipline. Therefore, there is still a range of reactivity and sponsorship for employer brand...
driftconsulting
Aug 11, 20224 min read
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An Activated EVP Will Help Cool Employee Burnout
Z73.0 – Burn-out state of vital exhaustion That is the ICD (International Classification of Diseases) code designated to burnout by the...
driftconsulting
Jun 23, 20226 min read
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Unpacking the Relationship Between Employer Brand & Employee Experience
Employer Branding & Employee Experience are two sides of the same coin! This is literally my LinkedIn headline :) For a long time,...
driftconsulting
May 31, 20222 min read
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Aligning the Candidate Experience with your EVP
By: Liz Du, Employer Brand & Talent Marketing Leader The candidate experience and the Employee Value Proposition (EVP) are fundamental...
driftconsulting
Apr 18, 20223 min read
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Employer Branding: A New Graduate's Perspective
As a new graduate during a pandemic, I can tell you that my first job searching experience felt extra challenging and overwhelming. The...
driftconsulting
Mar 14, 20223 min read
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Employer Branding for Tech Talent in a Post-Pandemic Workforce
The global pandemic has led to a digital transformation that has permanently changed the way we live and work. It has also more than...
driftconsulting
Mar 1, 20223 min read
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We Asked 5 Experts, "What is the Biggest Secret Weapon in Post-Pandemic Employer Branding?"
Globally, there is an incredible, growing community of employer brand strategists. Passionate leaders all over the world have a lot to...
driftconsulting
Feb 22, 20223 min read
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Employer Brand SME Series: Lessons from the pandemic on authenticity in employer brand messaging
In March 2020, time stopped still and the future of work was challenged. Over the next two years we saw a rapid move to remote and hybrid...
driftconsulting
Feb 7, 20223 min read
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How To: Use Data to Drive Strategic Employer Brand Decisions
Throughout this month, we have been focused on bringing you tangible insights on how to create a measurement strategy for your employer...
driftconsulting
Jan 24, 20225 min read
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How To: Measure Employer Brand Health
Organizations spend hundreds of thousands on talent marketing each year—but without clear and continuous measurement, it is unclear if...
driftconsulting
Jan 13, 20224 min read
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Your Company’s Social Conscience Shapes Employee Well-Being
Companies with a strong social conscience create psychological safety for their employees. Across the workforce, there is a cultural...
driftconsulting
Dec 6, 20214 min read
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Launch These 3 Tactics in 2022 to Bring Wellbeing Into Your Employer Brand
Employee care is a focal point of culture strategy. All-encompassing wellbeing programs are table stakes now. Workers are seeking...
driftconsulting
Nov 27, 20212 min read
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3 Ideas for Driving Accountability with DE&I Analytics in 2022
The pandemic had unfortunate and jarring consequences for young people, BIPOC and female-identifying talent. Human resources leaders are...
driftconsulting
Nov 22, 20213 min read
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Re-Skill, Up-Skill, Share, Repeat: Employer Branding for the Agile Worker
In 2022, employers will attune employer brand strategy to talent identity. Passions, goals and personal perception of impact will become...
driftconsulting
Nov 5, 20212 min read
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4 Ways to Attract Amazing Talent During the Great Resignation
The Great Resignation should be rebranded as the Great Transformation. There’s an unprecedented energy in the talent marketplace right...
driftconsulting
Nov 2, 20213 min read
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3 Ways to Bring Your Shadow Culture to Light
Shadow Culture should be a focus at leadership strategy tables going into 2022. In 1994, Gerard Egan published a book called “Working the...
driftconsulting
Nov 2, 20214 min read
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